Connecting people with sports through amazing experiences

JEB Co., Ltd. has been accumulating the know-how of sport event operations since it was founded in 1978.
In 2011, JEB became a subsidiary of the Dentsu group with a desire to expand its field of business while supporting Dentsu in their transition towards managing national and international sports business.
JEB and Dentsu's relationship continues to inspire and deliver satisfaction for various sport scenes.


Creating new sports business through
our partnership with Dentsu

JEB became a Dentsu group in July 2011 to enhance management of national and international sport event operations.
We began managing national golf tournaments in 1978 thus JEB Co., Ltd. was founded that same year. Since then, we have handled many successful events and built a strong reputation with our clients. These events include football competitions beginning in 1981, such as the Toyota European/South American Cup, currently known as the FIFA Club World Cup. In recent years we have expanded our business by managing matches for the 2002 FIFA World Cup Korea/Japan, the Japan National Football Team, J-League related operations, the World Triathlon in Yokohama, the World Karate Championships, Emperor's Cup and Empress's Cup Basketball 2018, and marathons such as; the Tokyo Marathon, the Yokohama Marathon and the Chiba Aqualine Marathon.
JEB's knowledge in sports business, together with Dentsu's strong sponsor, television network and sport federation relationships, allow us to offer a high-quality full-service system in the sports industry.
We will vigorously engage in the field of sports business through dedication and teamwork from across the company combined with responsibility and aspirations with JEB's motto "Our business ventures are guaranteed to succeed" and our greatest strength, professional staffs that we continue to further invest.
Two major events will be held in Japan – the Rugby World Cup in 2019 and the Olympic and Paralympic Games Tokyo in 2020. We continue to take on challenges in new business field, including upcoming major events above, by utilizing the advantage of being a member of the Dentsu group and endeavor to meet the expectations of our customers as elite group of professionals in sports business.

Hisao Noguchi
President & CEO


Company Name: JEB Co., Ltd.
Corporate Address: 9F Sumitomo Hamamatsucho Bldg.
1-18-16 Hamamatsucho Minato-ku, Tokyo Japan
Phone Number: 03-6430-9588
President & CEO: Hisao Noguchi
Established: November, 1978
Capital: 100 million yen


9F Sumitomo Hamamatsucho Bldg. 1-18-16 Hamamatsucho Minato-ku, Tokyo Japan 105-0013


1978 JEB Co., Ltd. established in Nihombashi Tokyo
1979 Started golf event operation business
1980 Started soccer event operation business
1981 Established travel related business division
1983 Reorganized the travel related business division and established Travel Bank Co., Ltd.
1985 Relocated to Minato Chuo-ku Tokyo following expansion of the business
1990 Established branch offices for administrative management of golf tournaments, soccer matches and various events
2003 Relocated to Ginza Chuo-ku Tokyo in order to integrate branches
2006 Acquired and integrated Travel Bank Co., Ltd. for further efficiency and business expansion
2008 JEB Co., Ltd. 30th Anniversary
2011 100% of JEB Co., Ltd. shares were transferred to Dentsu Co., Ltd.
2014 Relocated to Hamamatsucho Minato-ku Tokyo for further business expansion



We operate administrative offices of regular tours (men, women, senior) and The LPGA Step Up Tour. We also facilitate charity activities and encourage junior generations to play golf.

Panasonic Open Golf Championship
Mitsui Sumitomo VISA Taiheiyo Masters
FIJIFILM Senior Championship


With local government in cooperation, JEB operate both international triathlons and big city marathons.
In addition we are also involved in the training of volunteers that assist with such large scale events.

Tokyo Marathon
Yokohama Marathon
Chiba Aqualine Marathon
ITU World Triathlon Series Yokohama
Yokohama Seaside Triathlon
Triathlon National Championships


Our business is limitless, dealing with baseball, motorsport, ice hockey, karate, marine sports and much more. We operate various kinds of sports with a great deal of experience and skill. In addition to sport, we also operate cultural events such as music events and various ceremonies.

Japan Women's National Ice Hockey Team Matches
World Karate Championship
Louis Vuitton America's Cup World Series Fukuoka
JOC JPC Send-Off and Inauguration Ceremony
Olympic Paralympic Medalists Parade