Connecting people with sports through amazing experiences

JEB Co., Ltd. has been accumulating the know-how of sport event operations since it was founded in 1978.
In 2011, JEB became a subsidiary of the Dentsu group with a desire to expand its field of business while supporting Dentsu in their transition towards managing national and international sports business.
JEB and Dentsu's relationship continues to inspire and deliver satisfaction for various sport scenes.


Contributing to the rich sports culture
with our unique business model

JEB joined the Dentsu Group in July 2011 to strengthen Dentsu’s domestic and international sports business operations.

We started managing national golf tournaments in 1978 thus JEB Co., Ltd. was founded that same year. Since then, we have handled many successful sports and cultural events and built a strong reputation with our clients. These events include football competitions beginning in 1981, such as the Toyota European/South American Cup, currently known as the FIFA Club World Cup. In recent years, we worked on major international sports events such as the Rugby World Cup 2019, 2002 FIFA World Cup Korea/Japan™, and the ITU World Triathlon Yokohama. Currently, we are expanding our event operation business, such as the Japan National Football Team, Emperor’s Cup Football, J-League, Tokyo Marathon, Yokohama Marathon, Emperor’s and Empress’s Cup Basketball, World Open Karate Championship, wheelchair basketball, and Boccia.

Dentsu’s knowledge in the sports business and their solid relationship with sponsors/broadcasters/sports federations combined with JEB's expertise in event operation, allows us to build a unique business model for our clients.

Our company’s greatest strength and asset are our professional employees. We will continue to work as a team, dedicated to improving our business, as we base on our motto, “always succeed in the work you accept”.

This year, various sports events are scheduled, including the Tokyo 2020 Olympic and Paralympic Games. By leveraging the strengths of the Dentsu Group and providing enhanced services, we hope to be a good partner that meets everyone’s expectations and above all, contributes to the development of the sports industry and its culture.

Koichi Ueda
President & CEO


Company Name: JEB Co., Ltd.
Corporate Address: 9F Sumitomo Hamamatsucho Bldg.
1-18-16 Hamamatsucho Minato-ku, Tokyo Japan
Phone Number: 03-6430-9588
President & CEO: Koichi Ueda
Established: November, 1978
Capital: 100 million yen


9F Sumitomo Hamamatsucho Bldg.
1-18-16 Hamamatsucho Minato-ku,
Tokyo Japan 105-0013

JR Yamanote Line / Keihin-Tohoku Line / Tokyo Monorail
6 minutes walk from Hamamatsucho station the north exit.

Toei Subway Asakusa Line / Oedo Line
2 minutes walk from Daimon station Exit A2.

Toei Subway Mita Line
6 minutes walk from Onarimon station Exit A2.


1978 JEB Co., Ltd. established in Nihombashi Tokyo
1979 Started golf event operation business
1980 Started soccer event operation business
1981 Established travel related business division
1983 Reorganized the travel related business division and established Travel Bank Co., Ltd.
1985 Relocated to Minato Chuo-ku Tokyo following expansion of the business
1990 Established branch offices for administrative management of golf tournaments, soccer matches and various events
2003 Relocated to Ginza Chuo-ku Tokyo in order to integrate branches
2006 Acquired and integrated Travel Bank Co., Ltd. for further efficiency and business expansion
2008 JEB Co., Ltd. 30th Anniversary
2011 100% of JEB Co., Ltd. shares were transferred to Dentsu Co., Ltd.
2014 Relocated to Hamamatsucho Minato-ku Tokyo for further business expansion



We operate administrative offices of regular tours (men, women, senior) and The LPGA Step Up Tour. We also facilitate charity activities and encourage junior generations to play golf.

Panasonic Open Golf Championship
Mitsui Sumitomo VISA Taiheiyo Masters
FIJIFILM Senior Championship


With local government in cooperation, JEB operate both international triathlons and big city marathons.
In addition we are also involved in the training of volunteers that assist with such large scale events.

Tokyo Marathon
Yokohama Marathon
Chiba Aqualine Marathon
ITU World Triathlon Series Yokohama
Yokohama Seaside Triathlon
Triathlon National Championships


Our business is limitless, dealing with baseball, motorsport, ice hockey, karate, marine sports and much more. We operate various kinds of sports with a great deal of experience and skill. In addition to sport, we also operate cultural events such as music events and various ceremonies.

Rugby World Cup Japan 2019™
Japan Women's National Ice Hockey Team Matches
World Karate Championship
Louis Vuitton America's Cup World Series Fukuoka
Olympic Paralympic Medalists Parade